Since 1992, the buying and operating philosophy at Samís Club has changed frequently due to a number of executive management changes. It's most recent change was in January, 2012 when Samís Club named
Rosalind Brewer as its new president and chief executive officer.
Those senior leadership transitions have caused constant philosophical changes to the companyís buying and operating strategy. These adjustments are not only challenging for Samís Club to implement throughout its organization but also demand flexibility and constant adjustment from suppliers. From a vendor perspective, having a base of factors to rely on when developing sales and marketing strategies to sell Samís Club is critically important.
This white paper provides nine key concepts and some general principles that vendors need to understand when planning their strategy and presenting merchandise to Samís: overall philosophy, price/value, business members, instant savings, private label, consumer members, packaging, joint business planning, product quality and general principles.