Private label programs are an important part of the merchandising strategy at BJís, Costco, PriceSmart and Samís Club. Private label items not only provide each club with brand exclusivity but offer the opportunity for higher gross margins while maintaining product quality and value.
Costcoís private label program concentrates on one brand: Kirkland Signature. The private label programs at BJís (11 brands), PriceSmart (four brands) and Samís Club (10 brands) focus on a multi-brand strategy.
This white paper is divided into eight sections: private label strategies, data overview, competing with a private label SKU, BJís program, Costcoís program, Samís program, private label at Cost-U-Less and PriceSmart and pricing analysis. The data in this white paper was gathered at BJís, Costco and Samís Club in January, 2014.