Private label programs are an important part of the merchandising strategy at BJís, Costco and Samís Club. Private label items not only provide each club with brand exclusivity but offer the opportunity for higher gross margins while maintaining product quality and value.
Costcoís private label program primarily concentrates on one brand: Kirkland Signature. BJís private label program primarily includes two labels: Berkley & Jensen and Wellesley Farms.
Samís Clubís private label primarily includes one brand: Memberís Mark. However, it divides that brand into two secondary designations for business members: Memberís Mark Foodservice and Memberís Mark Commercial.
This white paper is divided into nine sections: data accumulation, private label strategies, data overview, competing against a private label SKU, organic items, BJís program, Costcoís program, Samís program and pricing analysis.