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Understanding Club Buyers $149.00

2014 Edition

The warehouse club industry is different from every other retail channel. The clubs offer low prices on a limited assortment of merchandise in a wide variety of categories. That philosophy causes buyers to approach purchasing decisions from a unique perspective. Successfully selling merchandise to the clubs requires an understanding of the strategies and philosophies buyers follow. This white paper is divided into two sections and provides all the key points necessary to understand the club buyer’s point-of-view. The sections include: core philosophies and day-to-day strategies.

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This product was added to our catalog on Sunday 16 March, 2008.
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