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Packaging $149.00

2014 Version

Packaging is an important component of a successful warehouse club item. With limited or non-existent sales help, a club productís package must not only answer potential questions, explain benefits and features and help sell an item but also address club distribution and merchandising strategies. Additionally, club buyers are constantly refining and developing their business models and packaging expectations are always evolving. When developing packaging for a warehouse club item, the following five concepts should be considered and discussed: sales, communication, design, operations/supply chain and sustainability.

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This product was added to our catalog on Sunday 16 March, 2008.
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