When customers join a club, they give up the freedom to choose from a wide variety of products. Club members, therefore, expect buyers to better understand their tastes and needs. They also expect the clubs to stock products that fit their demands for quality and to price the merchandise at a value.
Manufacturers do not have the ability to meet directly with club members to understand their needs. Therefore, vendors rely on club buyer guidance and club member demographic data. This white paper provides vendors with an overall perspective on the demographic composition of club members. The white paper is divided into three sections: membership numbers and analysis, multiple club membership analysis and club member demographic profile.