When developing sales and marketing plans for BJ’s, Cost-U-Less, Costco, PriceSmart and Sam’s Club, club vendors should consider not only each company’s physical locations but also each company’s web site. For example, in fiscal 2013, Costco’s United States, Canadian and United Kingdom web sites generated annual sales of approximately $2.50 billion which represented approximately 16 club locations.
Although BJ’s, Cost-U-Less, Sam’s Club and PriceSmart do not publicly share specific web site sales data, online growth is evident from public statements, continued development of each site and their ever changing product assortment. When combining the growth of each club’s web site with an atypical online assortment, club internet sites offer vendors a potentially “fruitful” additional distribution channel.
This white paper includes eight sections: BJs.com overview, Costco.com overview, Costuless.com overview, PriceSmart.com overview, Samsclub.com overview, web site observations in June, 2013 and web site observations in September, 2013.