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Understanding the strategies and philosophies a club buyer uses in evaluating a club product or program is critical. This module provides white papers explaining eight key club buyer strategies. Each white paper can be downloaded in PDF format by selecting the files below. If you are preparing for a buyer presentation, use this module to double check whether you have considered all club buyer related issues.
The white papers include: packaging, pricing concepts, understanding club buyers, product distribution, coupon programs, product development, what is a warehouse club and product demonstrations.